Privacy Policy

Last updated: 9 August 2026

THE EL BODEN METHOD LIMITED (“The El Boden Method”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, download our resources, contact us, book a Clarity Call, purchase a service or otherwise interact with The El Boden Method.

Company details
THE EL BODEN METHOD LIMITED
Company number: 17347563
Registered in England and Wales
Registered office (statutory address): 66 Paul Street, London, England, EC2A 4NA
Email: [email protected]

1. Information We May Collect

Depending on how you interact with us, we may collect:

Your name

Email address

Telephone number, where provided

Information you provide when contacting us or booking a Clarity Call

Information relating to services or resources you request

Payment and transaction information when you purchase a service or product

Marketing preferences

Technical information about your visit to our website, such as device, browser and cookie information

Our free-guide form currently asks for your first name and email address.

We do not ask you to provide information about a child through the free-guide form.

If you choose to discuss your child during a Clarity Call or another support service, you may provide information relating to that child. This could sometimes include information concerning health, disability, additional needs or other information that receives additional protection under data-protection law.

Where special-category information is processed, we will only process information that is reasonably necessary and will identify an appropriate lawful basis and additional legal condition for doing so. Health information is classed as special-category data and requires additional protection under UK GDPR.

2. How We Use Your Information

We may use your information to:

Provide resources you have requested, including The Calm Response Script

Respond to enquiries

Arrange and manage Clarity Calls

Provide purchased services or products

Communicate with you about services you have requested

Maintain appropriate business and financial records

Improve our website and services

Protect our business and website from misuse

Send marketing communications where we are legally permitted to do so

3. Our Lawful Bases

UK data-protection law requires us to have a lawful basis for using personal information. The appropriate basis depends on why we are using it.

We may rely on:

Contract or steps taken at your request — where information is necessary to provide something you have requested, arrange a service or fulfil a purchase.

Consent — where you have actively chosen to receive particular communications or where consent is otherwise appropriate.

Legitimate interests — where processing is reasonably necessary for operating and protecting our business and those interests do not override your rights.

Legal obligation — where we need to retain or use information to comply with the law.

4. Free Resources and Marketing

If you request The Calm Response Script, we may use the information you provide to deliver the resource and necessary communications relating to your request.

Receiving a free resource does not automatically mean that you have agreed to receive unrelated marketing communications.

Where consent is required for marketing by email or text, we will ask for it separately. You may withdraw your marketing consent or unsubscribe at any time.

5. Who We May Share Information With

We do not sell personal information.

Where necessary, information may be processed by trusted organisations that help us operate our business, such as:

Website, form and CRM providers

Email and communication providers

Appointment-booking providers

Payment processors

IT, hosting and security providers

Professional advisers such as accountants or legal advisers

Government, regulatory or law-enforcement bodies where legally required

These organisations may only receive information necessary for the service they provide.

6. International Data Transfers

Some technology providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal safeguards are in place, such as UK adequacy arrangements or approved contractual safeguards where required.

7. How Long We Keep Information

We do not keep personal information for longer than reasonably necessary.

As a general guide:

General enquiries may normally be retained for up to 24 months after our last meaningful contact

Marketing information may be retained until you unsubscribe or withdraw consent

A limited suppression record may be retained so that we can respect an unsubscribe request

Customer, transaction and accounting information may be retained for longer where necessary to meet legal, tax or accounting requirements

Information relating to an ongoing service may be retained while the service is provided and for an appropriate period afterwards

Retention periods may vary where there is a legal, safeguarding or dispute-related reason to retain information. UK GDPR does not prescribe one universal retention period; organisations must be able to justify how long they retain information.

8. Keeping Your Information Secure

We take reasonable organisational and technical measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can guarantee absolute security, but we take appropriate steps to minimise risk.

9. Your Data-Protection Rights

Depending on the circumstances and the lawful basis being used, you may have rights including:

Access to your personal information

Correction of inaccurate information

Erasure of your information

Restriction of processing

Objection to certain processing

Data portability

Withdrawal of consent where processing relies on consent

These rights do not apply in exactly the same way in every circumstance. The ICO confirms that the rights available can depend on the lawful basis being used.

To exercise a data-protection right, contact:

[email protected]

You also have the right to raise a concern with the Information Commissioner’s Office (ICO) if you believe your personal information has been handled incorrectly.

10. Cookies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to operate. Other cookies, such as analytics or advertising technologies, may require your consent.

Further information is provided in our separate Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites, and you should review their own privacy information before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology or legal obligations change.

The latest version will always be published on this page with the date of the most recent update.

13. Contact Us

Questions about this Privacy Policy or the way your information is handled can be sent to:

THE EL BODEN METHOD LIMITED

Email: [email protected]
Company number: 17347563